My Process
Divided into five distinct phases — Research, Ideation, Design, Prototype and Testing
Research —
This is the start of the project that includes from business research techniques to what users needs and wants. Complex projects will comprise significant user and competitor research activities, while small startup websites or redesigning websites may skip all research activities other than some informal interviews and a survey. Depending on the project start researching, competitive analysis, interviews, contextual inquiries, surveys, and gathering ideas based on the users need.
Ideation —
This is the definition stage, where designers define an idea extracted from the Research phase. Designers start brainstorming, diverging and converging on ideas, customer journey, personas to represent user groups etc. from this, a clear creative brief is created.
Design —
Designer’s ideas, sketches, brainstorming, what worked and what didn’t, iterations. Also it is common to use “information architecture,” the process of structuring, labeling and organizing content during this process. Creating a low-fidelity wireframe will be useful to create your design assets, flesh out your screens and, most importantly, define your user flow.
Prototype —
Create a high-fidelity prototype of the site or product. At this stage, your visual design and navigation flow should be refined. This phase will includes iteration, repairing inconsistencies and errors, developing data in improvising the original idea, verifying the functionality and usability towards development.
This process of trial and error helps designers to improve and refine their ideas.
Testing —
After a solid prototype is built, developers are then able to test the product. Observing customer with product interactions or presenting different versions of a product to the public to get better results. The purpose of testing is to eliminate problems, it should ideally be done as early as possible.